Leave it to DuPont to find the answer to the age-old question of how to keep beer cold on a hot summer day. Innovative DuPont™ Cool2Go™ wrap is being used on beer cans to keep beer cold longer.

The specially engineered "Cool2Go"™ wrap is a thin, insulating layer, which protects beer from heat transferred from warm hands, condensation and outside temperature. The Cool2Go™ wrap is featured exclusively on The Labatt Blue Cold One in selected markets in Canada and the United States.

"Applying the Cool2Go™ wrap on beer cans is a first," said Susan Procaccini, DuPont Packaging Solutions. "The Cool2Go™ wrap has a thin thermal barrier, which once chilled, insulates each can of Labatt Blue Cold One keeping beer colder, longer."

How it works

The "Cool2Go"™ wrap is made by placing a high-tech, polymer insulation between two layers of DuPont Teijin Films™ Melinex® film. The Melinex® polyester films range includes strong, durable polyester films with functional characteristics compatible with many applications, such as the "Cool2Go"™ wrap. The patented process produces a thin thermal barrier that locks in the coldness that beer drinkers expect from their beverage.

The Labatt Blue Cold One is a special can that, once chilled, helps keep beer colder for longer," said Bob Chant, Director, Corporate Affairs, Labatt Breweries of Canada. "This specially engineered wrap was made possible by the science-based solutions created by DuPont and we are proud to have worked with DuPont to produce the Labatt Blue Cold One."

Six-pack packaging graphics also shine

Creating the bright and distinctive blue hues on the shrink-wrap that forms a Labatt Blue Cold One six-pack shrink-wrap is made possible by using DuPont™ Cyrel® NOW plates. Cyrel® NOW is a universal plate for fine halftone, line, screen and solid printing of most printable materials and has a wide exposure range during processing and extremely short drying times. In addition to alcohol-based and water-based inks, Cyrel® NOW is also compatible with UV inks and offers very good ink transfer and long press runs even during critical applications. The plate is very flexible and is suitable for even the smallest cylinder diameters.

Bringing multiple product benefits together to provide solutions to customers is a hallmark of DuPont, proving that science-based solutions come in all shapes and sizes. The use of proprietary insulation technology and Cyrel® NOW on the Labatt Blue Cold One is another example of the clear advantages associated with DuPont.