Clean, protected, attractive. Promising good flavor, usefulness, convenience, and no worries about contamination.

Packaged goods need attributes like these to win consumer hearts. But to win their purchase decisions takes even more. Like being priced right, labeled to local needs and efficiently distributed. Or having adequate shelf life and other features that make it easy and problem-free for retailers.

Delivering the Brand Promise

Delivering value all the way to the point of sale, and creating a consistent user experience that's true to the brand promise takes attention to detail. And in today's world, packaging is one of the details that matters most. Packaging literally "delivers the goods."

Packaging also helps brands protect themselves against counterfeiters. It helps them stay ahead of "me-too's" that come along quickly in today's markets. Packaging innovations are a way to stay ahead, and a key to gaining share in new or existing markets.

Today's packaging industry helps brands do this work, every day, in ways that draw some of the best science available from leading suppliers like DuPont.

DuPont Innovations, Leading the Way

In the early days, it was a DuPont innovation called "Cellophane" that gave birth to the modern packaging revolution. DuPont continues to lead packaging industry innovations today with some of the most specialized, hardest working materials and technologies available.

Today's packages are often complex, inside and out. Inside, they are often a sophisticated sandwich of micro-thin plastic layers ... as many as nine or more ... each doing a special job such as helping with clarity, barrier control, physical strength, interlayer adhesion, or peel/seal performance. Outside, packages are engineered for printability, folding or forming requirements, special needs such as sterilization, squeezability, puncture resistance, and acceptance of zippers, dispensing valves, caps, pull tabs or other features.

The DuPont science that goes into modern packaging such as this includes many of the plastics, coatings and other materials that make packaging work, plus plastics processing knowhow, graphic arts products and services, packaging machinery, and cradle-to-cradle thinking about global impact and sustainability.

From farm to table, from health care to hardware. In mass markets, in luxury goods, and in the myriad ways today's products get to markets around the world ... these are the many places and ways you'll find DuPont packaging science at work, helping people everywhere live healthier, better lives.